Retail Promotion Program


As a retail owner or store manager, you can brighten the future of a seriously injured or ill equestrian who is facing medical, personal and financial adversity.

The horse world’s population is immense, and nearly every retail operation has customers that are involved with horses, even if it is not a direct participant in the horse show industry itself.   

Equestrian Aid has developed a customizable Retail Promotion Program that allows retailers to demonstrate support for the equestrians that we serve by holding an in-store promotion, raffle or contest and / or by donating designated sales revenue to the Equestrian Aid Foundation. Most donations are tax deductible for you and your customers.

The Retail Promotion Program includes everything from sample advertising to customer donation cards and “hints and tips” that will help make your activity on the Foundation’s behalf as successful as possible. It also includes a customizable letter that customers can use to encourage their favorite retailers to consider supporting equestrians in need.

In addition to lending a helping hand, this is a great message to share with the many customers and companies who support your store.

Download the Retail Promotion Program package below and start planning how you can help today. To learn more or if you have questions, email

Retail Promotion Program